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Eminem’s making his investment
in sneaker resale company StockX matter as the brand raised $6 million thanks to help from Slim Shady and that of other partners.
StockX made the announcement via press release that it has completed its fundraising goal with investments from Wale
, DJ Skee and Scooter Braun
“With StockX, we’ve set out to create a unique form of commerce that genuinely doesn’t exist outside the stock market,” said StockX co-founder and CEO Josh Luber. “We are fortunate to have a unique group of investors – people who have changed the world in their respective fields and who are already helping us do the same.”
The Detroit-based company released a limited edition sneaker line with LeBron James
last month where each pair of shoes came in a box made out of wood from the Cleveland Cavaliers championship court.
And StockX is involved in more than the shoe industry as “the broader goal is to
provide a transparent, anonymous and authentic marketplace for all consumer goods,” according to the press release. Other special events the company has been a part of include producing a video for Wale and hosting a charity auction for Ne-Yo